“X Factor” judge L.A. Reid quitting TV talent show

LOS ANGELES (Reuters) – L.A. Reid, “The X Factor” judge, says he is leaving the TV talent show next season after two years on the panel.

Reid, 56, chairman and chief executive of Epic Records, told “Access Hollywood,” the television program and website, he has decided to leave the Fox reality singing show to return to the record label full time.

“I have decided that I will not return to ‘The X Factor’ next year,” Reid told “Access Hollywood” late Thursday. “I have to go back and I have a company to run that I’ve kind of neglected, and it saddens me a little bit, but only a little bit.”

He added that the show was “a nice break, it was a nice departure from what I’ve done for the past 20 years, but now I gotta go back to work.”

Fox declined to comment on Reid’s departure on Friday.

Reid joined “The X Factor” when Cowell introduced the show in the United States in September 2011. Reid sat alongside Paula Abdul, former Pussycat Dolls singer Nicole Scherzinger and Cowell.

Cowell fired Abdul and Scherzinger after a disappointing first season and brought in pop stars Britney Spears and Demi Lovato.

But “The X Factor” audiences have dropped this year to an average 9.7 million from about 12.5 million an episode in 2011.

The show broadcasts a two-part finale next week with the winner earning a $ 5 million prize and record contract.

Epic Records, a unit of Sony Music Entertainment, which commands a roster of artists including Avril Lavigne, will sign the winners of “The X Factor.”

(Reporting by Piya Sinha-Roy; editing by Jill Serjeant and Jeffrey Benkoe)

TV News Headlines – Yahoo! News

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Paper Links Nerve Agents in ’91 Gulf War and Ailments

Reviving a 20-year debate over illnesses of veterans of the 1991 Persian Gulf war, a new scientific paper presents evidence that nerve agents released by the bombing of Iraqi chemical weapons depots just before the ground war began could have carried downwind and fallen on American troops staged in Saudi Arabia.

The paper, published in the journal Neuroepidemiology, tries to rebut the longstanding Pentagon position, supported by many scientists, that neurotoxins, particularly sarin gas, could not have carried far enough to sicken American forces.

The authors are James J. Tuite and Dr. Robert Haley, who has written several papers asserting links between chemical exposures and gulf war illnesses. They assembled data from meteorological and intelligence reports to support their thesis that American bombs were powerful enough to propel sarin from depots in Muthanna and Falluja high into the atmosphere, where winds whisked it hundreds of miles south to the Saudi border.

Once over the American encampments, the toxic plume could have stalled and fallen back to the surface because of weather conditions, the paper says. Though troops would have been exposed to low levels of the agent, the authors assert that the exposures may have continued for several days, increasing their impact.

Though chemical weapons detectors sounded alarms in those encampments in the days after the January 1991 bombing raids, they were viewed as false by many troops, the authors report.

But a significant number of medical experts have cast doubts on the sarin gas theory over the years, and several said Thursday that the new paper did little to change their minds.

Dr. John Bailar, an emeritus professor at the University of Chicago who led a group that studied gulf war illnesses in 1996, said there was still no clear evidence that troops might have been exposed to levels of sarin significant enough to have a biological effect.

Dr. Bailar said that the stress of war rather than chemical agents might be a more likely cause of the veterans’ problems. “Gulf war syndrome is real,” he said, using the term for a constellation of symptoms. “And the veterans who have it deserve appropriate medical care. But we should not kid ourselves about its causes or about the most effective means of treatment.”

Nearly half of the 700,000 service members who were deployed in 1990 and 1991 for the gulf war have filed disability claims with the Department of Veterans Affairs, and more than 85 percent of those have been granted benefits, the department has reported.

Many of those veterans have reported long-lasting problems, including chronic pain, memory loss, persistent fatigue and diarrhea, some of which had no clear causes. Many veterans insist that their problems are not the result of stress but have a biological basis.

Paul Sullivan, a gulf war veteran who has advocated for more research into the illnesses, said the new paper provided “overwhelming scientific evidence” that exposure to chemical agents sickened those troops and that the Department of Veterans Affairs should ensure that all receive health care and benefits.

Panels of medical experts have come down on both sides of the issue, with one group in 2000 questioning whether low levels of sarin could cause long-term health problems and another in 2004 concluding that toxic chemicals had caused neurological damage in many troops.

The Pentagon has acknowledged that the postwar demolition of a chemical weapons depot at Kamisiya, in southern Iraq, may have exposed 100,000 troops to nerve gas. But the military has said it was unlikely that nerve gas caused long-term illnesses in troops, a position it reiterated on Thursday.

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Angels reportedly agree to deal with outfielder Josh Hamilton

One day after General Manager Jerry Dipoto said he didn’t feel like a major move was "imminent, pressing or required," the Angels reportedly made a major move on Thursday.

ESPN Dallas is reporting that highly sought free-agent outfielder Josh Hamilton has informed the Texas Rangers that he's signing with the Angels.

Multiple reports, the first by Joe McDonnell of Fox Sports West, said the Angels have been in “serious” negotiations with Hamilton on a five-year, $125-million deal, a move that would free up the team to use a young outfielder such as Mark Trumbo or Peter Bourjos in a trade for a pitcher.

Among the possible trade targets under such a scenario would be New York Mets knuckleballer R.A. Dickey, who won the 2012 National League Cy Young Award but has been unable to reach an agreement on a contract extension with the club.

Dipoto has said throughout the winter that he was pleased with his position-playing club, which features slugging first base baseman Albert Pujols and star outfielder Mike Trout, but the addition of the left-handed-hitting Hamilton would provide more balance to a predominantly right-handed-hitting lineup.

Hamilton, 31, was the first overall pick in the 1999 draft by the Tampa Bay Rays, but injuries and an addiction to drugs and alcohol derailed his career for several years beginning in 2001, and he was on baseball’s restricted list from 2003 through 2005.

When he finally reached the big leagues in 2007, Hamilton quickly emerged as a star, batting .304 with 32 home runs and 130 runs batted in for the Rangers in 2008 and winning American League most valuable player honors in 2010, when he hit .359 with 32 homers and 100 RBIs.

Hamilton, who was also being pursued by Texas, Seattle and Philadelphia, hit .285 with 43 homers and 128 RBIs this past season, which included a torrid April in which he hit .395 with nine homers and 25 RBIs and a memorable May 8 game in Baltimore, when he became the 16thplayer in major-league history to hit four home runs in a game.

But after hitting .308 with 27 homers and 75 RBIs in the first half, Hamilton cooled considerably in the second half, hitting .259 with 16 homers and 53 RBIs. He also had a career-high 162 strikeouts on the season, and for much of July, August and September, left-handed pitchers often retired him with ease.

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NASA's Lunar Orbiters Preparing to Crash Into Moon

Running low on fuel and with a successful moon-mapping mission behind them, NASA’s twin GRAIL probes will leave lunar orbit and crash into the moon on Dec. 17.

The spacecraft will smash into an unnamed crater’s ridge near the moon’s north pole, NASA announced today. The endgame will begin tomorrow morning when the team will send commands to the spacecraft to target the polar site and impact the mountain at roughly 1 mile per second.

Even though the mission’s end is going according to plan, some team members are still disappointed to see it happen.

“I’m hoping tonight, a gas station will pull up next to our spacecraft, refuel it, and we can continue on for another six months,” said GRAIL project manager David Lehman of JPL. “The mission is almost over. It’s kind of sad for me. I think our team’s done an outstanding job.”

Launched in September 2011, the two washing machine-size probes slipped into lunar orbit during the New Year. Since then, the twins — named Ebb and Flow — have been chasing one another around the moon, mapping its gravity field, and sometimes dipping down to within a couple of miles of the lunar surface.

The mission has already been a smashing success. Just last week, the GRAIL team shared the most detailed map yet of the moon’s gravity field – it’s the best map of any gravity field, ever – and revealed a few surprises about the moon’s crust and early history: The moon survived a long, sustained beating that pulverized its crust; less dense than imagined, the moon’s crust and composition support a popular theory describing its formation from a giant impact between Earth and a Mars-size object; and finally, magma intrusions deep in the crust suggest that in its first billion years or so, the moon expanded by as much as 6 miles before shrinking.

The twins, named Ebb and Flow, will join a number of other has-been spacecraft on the lunar surface. Ebb will impact first, and Flow will follow about 30 seconds later. Scientists chose the landing site in part to avoid historical heritage sites associated with such programs as Apollo, Surveyor, Luna, and Lunokhod.

“The impacts are going to occur in the dark, so we will not have live images,” said GRAIL principal investigator Maria Zuber of MIT. But the Lunar Reconnaissance Orbiter will be on line to look at the crash site. “We’re not expecting a flash that is visible from Earth. But nonetheless, LRO, which has extremely, extremely sensitive instruments, will attempt to make some observations.”

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“Lincoln” leads Golden Globe movie nominations

LOS ANGELES (Reuters) – “Lincoln,” the tale of U.S. President Abraham Lincoln‘s battle to end slavery, ruled at the Golden Globe nominations on Thursday, while a very different movie take on slavery – “Django Unchained” – got a big boost in Hollywood’s crowded awards season.

Steven Spielberg’s portrayal of one of America’s most revered presidents won a leading seven nominations, including best drama, best director, best screenplay and best actor for Daniel Day-Lewis in the title role.

But “Lincoln” faces stiff competition at the Golden Globes from Ben Affleck’s Iran hostage drama “Argo” and Quentin Tarantino‘s dark and quirky slavery-era Western, “Django Unchained.”

The best drama nominees were rounded out by thriller “Zero Dark Thirty” about the hunt for Osama bin Laden, with four mentions, and the shipwreck tale, “Life of Pi,” with three.

The Golden Globe Awards, which will be given out by about 80 members of the Hollywood Foreign Press Association (HFPA) on January 13, are among the most widely watched honors programs leading up to the Oscars in February, although their ultimate choices for best movie rarely coincide.

‘LINCOLN’ SEEN AS OSCAR FRONTRUNNER

“Lincoln” is already regarded as an Oscar frontrunner after picking up multiple accolades from U.S. critics’ groups and the Screen Actors Guild (SAG).

Producer Kathleen Kennedy said the film’s portrayal of Lincoln’s battles in Congress to get slavery abolished had struck a chord with Americans at a time of political gridlock in Washington.

“People have become frustrated with the political process, and the movie takes you on a journey that shows the democratic process is difficult but the end result is a very satisfying process…I think that’s what people are excited about after watching ‘Lincoln,’” Kennedy told Reuters on Thursday.

Tarantino’s violent and sometimes comic “Django Unchained,” starring Jamie Foxx, has fared less well – until now.

“This was a huge boost. ‘Django Unchained‘ was very much SAG snubbed. But now they are really back in the game,” Thelma Adams, contributing editor at Yahoo! Movies, told Reuters.

“It’s very gratifying to get this many nominations from the HFPA for a film I worked so hard on and am so passionate about,” Tarantino said in a statement.

Unlike the Academy Awards, the HFPA has separate categories for film dramas and comedies.

“Les Miserables,” the movie version of the worldwide hit stage musical, earned four Golden Globe nominations in the comedy/musical category, as did “Silver Linings Playbook,” about an unlikely romance between a man suffering from bipolar disorder and a young widow.

The stars of both films – Hugh Jackman and Anne Hathaway for “Les Miserables,” and Jennifer Lawrence and Bradley Cooper for “Silver Linings Playbook,” – will be among those competing for acting awards.

FROM STAGE TO SCREEN

“Les Mis” director, Tom Hooper, who failed to get a nomination for his work on the movie, acknowledged the challenge of translating the beloved musical to the big screen.

“Millions of people hold this musical so close to their heart. I had to make a film that honors that experience…and I needed to find a way to work, which is why I chose to do all live singing,” Hooper told Reuters.

The HFPA also opened the door to smaller, sometimes overlooked movies and performances, while largely snubbing high profile contenders such as the James Bond film “Skyfall,” which got just one mention, for Adele’s best original song.

Wes Anderson’s “Moonrise Kingdom” and admired British senior ensemble film, “The Best Exotic Marigold Hotel,” were both nominated in the best musical or comedy category.

“They are precious little films that now have to be taken seriously,” said Tom O’Neil of awards website Goldderby.com.

In the acting race, Jessica Chastain’s CIA agent in “Zero Dark Thirty” will square off against Helen Mirren in “Hitchcock,” British actress Rachel Weisz in period drama, “The Deep Blue Sea,” France’s Marion Cotillard for “Rust and Bone,” and Naomi Watts in tsunami survival tale “The Impossible.”

Chastain said that aside from being a true-life thriller, “Zero Dark Thirty” also aimed at asking questions about society.

“To be involved in a movie that does that – the 9/11 hunt for Osama bin Laden pretty much defined this decade for us – and to be playing the woman who sacrificed so much to find him is such an honor,” the actress told Reuters.

Day-Lewis’s performance as Lincoln will compete against Denzel Washington’s alcoholic airline pilot in “Flight,” Richard Gere’s role as a corrupt financial executive in “Arbitrage,” John Hawkes as a severely disabled man in “The Sessions,” and Joaquin Phoenix’s drifter in the cult tale, “The Master.”

The Golden Globes also honor the year’s best TV shows. “Game Change,” the HBO film about Sarah Palin’s 2008 bid to become U.S. vice-president, led the nominations with five, followed by post-9/11 psychological thriller, “Homeland,” with four.

(Additional reporting by Piya Sinha-Roy and Eric Kelsey; Editing by Paul Simao and David Brunnstrom)

Movies News Headlines – Yahoo! News

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World’s Population Living Longer, New Report Suggests

A sharp decline in deaths from malnutrition and diseases like measles and tuberculosis has caused a shift in global mortality patterns over the past 20 years, according to a new report, with far more of the world’s population now living into old age and dying from diseases more associated with rich countries, like cancer and heart disease.

The shift reflects improvements in sanitation, medical services and access to food throughout the developing world, as well as the success of broad public health efforts like vaccine programs. The results are dramatic: infant mortality has declined by more than half between 1990 and 2010, and malnutrition, the No. 1 risk factor for death and years of life lost in 1990, has fallen to No. 8.

At the same time, chronic diseases like cancer now account for about two out of every three deaths worldwide, up from just over half in 1990. Eight million people died of cancer in 2010, 38 percent more than in 1990. Diabetes claimed 1.3 million lives in 2010, double the number in 1990.

But while developing countries made big strides – the average age of death in Brazil and Paraguay, for example, jumped to 63 in 2010, up from 28 in 1970 – the United States stagnated. American women registered the smallest gains in life expectancy of all high-income countries between 1990 and 2010. The two years of life they gained was less than in Cyprus, where women gained 2.3 years of life and Canada, where women gained 2.4 years. The slow increase caused American women to fall to 36th place in the report’s global ranking of life expectancy, down from 22nd in 1990.

“It’s alarming just how little progress there has been for women in the United States,” said Christopher Murray, director of the Institute for Health Metrics and Evaluation, a health research organizationfinanced by the Bill and Melinda Gates Foundation at the University of Washington that coordinated the report. Rising rates of obesity among American women and the legacy of smoking, a habit women in this country formed later than men, are among the factors contributing to the stagnation, he said.

The World Health Organization issued a statement Thursday saying that some of the estimates in the report differ substantially from those done by United Nations agencies, though others are similar. All comprehensive estimates of global mortality rely heavily on statistical modeling because only 34 countries – representing about 15 percent of the world’s population – produce quality cause-of-death data.

Health experts from more than 300 institutions contributed to the report, which measured disease and mortality for populations in more than 180 countries. It was published Thursday in the Lancet, a British health publication.

The one exception to the trend was sub-Saharan Africa, where infectious diseases, childhood illnesses and maternal causes of death still account for about 70 percent of all illness. In contrast, they account for just one-third in South Asia, and less than a fifth in all other regions. Sub-Saharan Africa also lagged in mortality gains, with the average age of death there rising by fewer than 10 years from 1970 to 2010, compared to a more than 25-year increase in Latin America, Asia and North Africa.

The change means that people are living longer, an outcome that public health experts praised. But it also raises troubling questions. Behavior affects people’s risks of developing noncommunicable diseases like cancer, heart disease and diabetes, and public health experts say it is far harder to get people to change their ways than to administer a vaccine that protects children from an infectious disease like measles.

“Adult mortality is a much harder task for the public health systems in the world,” said Colin Mathers, a senior scientist at the World Health Organization in Geneva. “It’s not something that medical services can address as easily.”

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Deposit Insurance Bill Dies in the Senate

WASHINGTON — A federal program giving unlimited insurance guarantees to some no-interest bank accounts, enacted at the height of the financial crisis, will die out at the end of the year after the defeat Thursday of a Senate plan to extend it.

The Senate majority leader, Harry Reid, Democrat of Nevada, led efforts to add two more years to the life of the Transaction Account Guarantee program, but Republican opponents used a procedural vote on the bill’s budgetary impact to effectively kill it.

Noninterest-bearing transaction accounts are used by businesses, local governments, hospitals and farmers who need a safe place to keep money on a short-term basis for such recurring expenses as payrolls.

Critics of open-ended government backing of the program said the accounts had also become a haven for the wealthy and a deterrent to people investing in more risky job-creating enterprises.

With the measure’s demise, federally backed insurance for so-called TAG accounts will revert to the $250,000 level that applies to most other bank accounts. The increased insurance protection was put in place in October 2008 as the financial crisis raised fears of a run on banks. It was revised and renewed in the 2010 Dodd-Frank financial overhaul act.

At the end of September, about $1.5 trillion was guaranteed in transaction accounts at American banks and thrifts, according to the Federal Deposit Insurance Corporation.

The two-year extension was supported by smaller community banks that argued that the financial recovery was still fragile and that the shrinking of federal protections would result in depositors moving their money to big banks that are less vulnerable to future financial downturns.

The extension was opposed by credit unions seeking the same advantages as banks, and by conservative groups who associated the TAG program with the federal bailouts of 2008 and 2009 and said the program was no longer needed.

“We are not in a financial crisis anymore,” said Senator Pat Toomey, Republican of Pennsylvania. “I don’t understand how you can justify it now.” Republicans were also upset that Senator Reid used tactics to keep them from amending the bill.

In July, Timothy Geithner, the Treasury secretary, said that “our judgment so far has been it’s not necessary to extend it” when asked about the program at a Senate Banking Committee hearing, The White House, in a statement issued Tuesday, said it supported the bill but was re-evaluating “the use of this emergency measure created during extraordinary times and a responsible approach to winding down the program.”

The bill failed after Republicans, led by Senator Toomey, said it did not meet a requirement that legislation not add to the federal deficit. The vote to waive that requirement was 50-42, well short of the 60 needed. Opponents said the TAG program had cost the F.D.I.C. almost $2.5 billion, although supporters argued that those losses were covered by insurance premiums that banks paid the F.D.I.C.

The Independent Community Bankers of America had warned that failure to extend the TAG program would destabilize smaller community banks and lead to a concentration of funds in a small number of large institutions.

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Oregon shooter ID'd; he wielded AR-15, sparking chaos -- but why?

The gunman who killed two people and himself in a shooting rampage at an Oregon mall was 22 years old and used a stolen rifle

By Michael Muskal and Andrew Khouri

December 12, 2012, 11:07 a.m.

A young masked man, bent on a mission of destruction and death, entered an Oregon mall and opened fire, turning the holiday shopping season into a chaotic horror that could have been much worse, police officials said Wednesday.

Police identified the shooter as Jacob Tyler Roberts, 22, who killed two people and seriously wounded a third before turning a weapon on himself and ending his life Tuesday afternoon, officials said.

The man entered the Clackamas Town Center, a popular suburban mall several miles from downtown Portland, on Tuesday afternoon. He was wearing a hockey-style mask and a protective vest and began firing with an AR-15 semiautomatic rifle, stolen from someone the suspect knew, police said. There were also several magazines of ammunition.

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PHOTOS: Deadly shooting at Oregon mall

Police said it was unclear how many shots were fired, but there were estimates of between 10 to 20 shots before Roberts turned the weapon on himself.

Police were still searching for a motive but have ruled out the idea that the shooter was specifically targeting anyone.

“We do not understand the motive of this attack,” Clackamas County Sheriff Craig Roberts said at a televised news conference. “There is no apparent relationship between suspect and victims.”

People at the mall helped push shoppers out of the building, according to a variety of videos shot on cellphones by some of the shoppers fleeing. Shoppers, including two emergency room nurses and one physician who happened to be at the mall, provided medical assistance to victims who had been shot, Roberts said.

He praised the 10,000 shoppers “who kept a level head, got themselves out of the mall, got others out. There are a number of heroes,” Roberts told reporters. “There is a whole group of people coming together to make a difference.”

While saying that the deaths and injuries were tragedies, Roberts noted: “We all need to be very thankful that this incident was not much worse.”

It was a typical shopping day some two weeks before Christmas as more than 10,000 people crowded through the stores at the mall with more than 1.4 million square feet of commercial space. It was 3:29 p.m. when the first call went to 911, police said.

TIMELINE: Deadliest U.S. mass shootings

“For all of us, the mall is supposed to be a place where we can take our families, especially during the holiday season,” Roberts said earlier on televised interviews. “Things like this are not supposed to happen.”

Witnesses told reporters of seeing a masked man carrying a long gun through the Macy’s toward the mall’s food court. Austin Patty, 20, who works at Macy's, told the Associated Press. There was a series of rapid-fire shots in short succession as Christmas music played, he said. Patty said he dove for the floor and then later fled.

The mall’s Santa, Brance Wilson, told reporters he was waiting for the next child to ask for Christmas presents when he heard shots ring out and the mall erupted into chaos.

“I heard two shots and got out of the chair. I thought a red suit was a pretty good target,” said Wilson, 68.

Families waiting for Santa scattered. More shots followed, and Wilson said he sought better cover.

Witnesses said they heard the gunman yell, “I am the shooter.”

More than 100 law enforcement officers responded to the scene, and at least four local agencies were working on the investigation, including the FBI and Bureau of Alcohol, Tobacco, Firearms and Explosives, which is working to trace the shooter's weapon.

At his news conference, the sheriff said the rapid and large turnout helped keep the body count low by limiting the shooter’s ability to move around.

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Forget 'Do Not Track' — Protect Your Privacy Today With 'DoNotTrackMe' Add-On

The World Wide Web Consortium is currently working to standardize a “Do Not Track” mechanism to stop advertisers from following your every move around the web. Unfortunately, while the DNT tools are already supported in most web browsers, hardly any advertisers actually honor it. In fact, some advertisers seriously proposed an exception be made to DNT to allow web tracking.

If you’re serious about online privacy you’re going to have to do more than hope that advertisers voluntarily stop tracking you, you’re going to have to actively block them.

There are several tools that make it easy to stop the tracking. One of the best, DoNotTrackPlus, was recently renamed DoNotTrackMe (DNTMe). The new name arrives alongside a major upgrade that blocks more trackers, adds some nice analytics and offers per-site tracking reports.

The DNTMe add-on is available for Chrome, IE, Firefox and Safari. You can grab a copy for your browser from Abine’s download page. Once installed you’ll see a new “cross hairs” icon in your browser’s menu bar, which you can use to access DNTMe’s settings and any blocking info about the current page.

DNTMe is easy to set up and defaults to blocking nearly everything. You can customize that by going through and allowing sites you don’t mind setting cookies. For example, I generally allow analytics packages like Mint or Piwik. You can also customize tracking on a per-site basis, allowing, for example, a site you trust to run analytics packages, but not every site you visit.

I currently use Ghostery to block online tracking, and it stacks up well next to DNTMe, though DNTMe does have one feature that might be an advantage for some users — blocking suggestions. That is, DNTMe suggests not blocking certain sites if blocking them has a high probability of breaking something on the page — say, Brightcove for example, which sets tracking cookies, but without which the site’s videos won’t work.

If you don’t mind enabling sites by hand and troubleshooting any potential problems yourself then either add-on will work. But if you’re installing DNTMe in someone else’s browser (who may not realize why a video suddenly doesn’t work) then DNTMe might be the better choice.

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Why Netflix’s future is in “House of Cards,” “Arrested Development” – not Disney

LOS ANGELES/NEW YORK (TheWrap.com) – Netflix hailed as a “game-changer” its landmark deal last week to bring Disney movies to the streaming service. But while that deal may be significant, it pales in importance next to another looming development – the February debut of its original series “House of Cards.”

The economic benefits of the Disney deal, which gives the company streaming rights to much of Disney‘s catalog and straight-to-DVD movies as well as the exclusive rights to the studio’s new movies from 2016 to 2018, won’t be felt for years.

But the rollout of new, made-for-Netflix shows, which moves the company into a game owned by broadcast and cable – and follows a model set by everyone from HBO to AMC – will be a near-term bellwether of the company’s future success, analysts and observers say.

“You don’t identify a movie you watch on TV with a channel, but you definitely identify an original series with a channel,” Michael Pachter, an analyst with Wedbush Securities, told TheWrap. “What Netflix is doing with its original series is getting something exclusive that makes you have to go to Netflix if you want to see it. It’s branding.”

They include the long-awaited rebirth of cult favorite “Arrested Development” and original pieces like Eli Roth’s “Hemlock Grove,” Jenji Kohan’s “Orange Is the New Black” and “House of Cards,” from director David Fincher and starring Kevin Spacey.

Like “Lilyhammer,” all episodes of the shows’ first seasons will be released at once, allowing for binge viewing by Netflix subscribers.

The Disney deal is momentous in that it marks the first time a digital pay-TV distributor has earned exclusive rights to a major studio’s new releases. Both analysts and studio executives say Netflix will pay more than $ 300 million a year for those rights, a startling sum for a company that has minimized the importance of films. Netflix has declined to discuss any figures.

Some analysts argue the Disney deal is a positive development, but one that will not move the needle when it comes to attracting new members.

“Netflix customers will like it when Disney movies show up, but not many people will want to sign up for Netflix because they have 15 new movies a year I want to see,” Pachter said.

That’s why Netflix bankrolled “Arrested Development,” a show canceled by Fox in 2006 that still has a small but loyal audience, one that will assuredly watch the new season on Netflix. That’s also why it has invested in so many new shows from established artists like Kohan, who created “Weeds,” and Roth, a successful horror filmmaker.

While the company’s first foray into original programming – Steven Van Zandt’s “Lilyhammer” – didn’t make much of a splash, the new shows debuting next year look far more promising.

It also has committed a reported $ 100 million for two seasons of “House of Cards,” as well as offering complete creative freedom to Fincher and his team.

The money the streaming service spends on its own shows is a pittance compared to what it shells out in licensing deals, but that original content will distinguish Netflix from competitors in broadcast, like HBO, and in digital, like Amazon.

“Everybody is trying to get their brand to the top of people’s minds, and sometimes that requires a substantial expenditure and doing something different, like original production,” Bill Carroll, vice president and director of programming at Katz Television Group, told TheWrap.

More than any of its competitors in the streaming-video market, Netflix is attempting to transform itself into a digitized form of HBO, which began by airing studio movies.

HBO later added lower-cost programming, such as stand-up comedy shows, and eventually original series and films. Showtime, Starz and others soon followed.

Because it is not locked into a schedule, Netflix can host an unlimited amount of programming and owns a wealth of information about its subscribers to tailor its offerings to specific viewers and track their success.

Figuring out just what constitutes a “hit,” however, will be difficult. As it has with previous original shows like “Lilyhammer,” Netflix will not release viewing numbers for its upcoming shows. The company stresses that immediate viewing is less important than developing a loyal following over time.

As for the Disney deal, Netflix already had rights to films from that studio and Sony under an agreement with Starz, which in September 2011 opted not to renew its deal.

“They got something they used to have and had to pay a lot more money for it,” Seth Willenson, a library-valuation expert, producer and former studio executive told TheWrap.

So what changed? Exclusivity.

Disney’s new releases will appear on Netflix during the same window when they would have been showing on an HBO or another pay channel. It also means that new rivals, such as Amazon and Hulu Plus, won’t be getting the latest “Avengers” sequel at the same time – or the upcoming series of new “Star Wars” films.

“The argument is that what they are getting now from Disney will only be on Netflix,” Vasily Karasyov, an analyst with Susquehanna told TheWrap. “What they were getting before was only on Starz. It’s more exclusive. They are trying to do what Starz did in the ’90s and buy up rights and put it on the map.”

At the UBS conference last week in New York, Chief Creative Officer Ted Sarandos teased the possibility of pursuing exclusive deals with more studios as well.

This new attraction to movies represents a change of tune for the Los Altos, Calif.-based company. After all, Netflix has been publicly dismissive in recent months of film’s importance to its service, stressing its viewers’ penchant for binge-watching television shows, like AMC’s “Breaking Bad” and “Mad Men.”

About 60 percent of Netflix viewing time is spent on TV, a number that has only grown in recent years. Exclusivity increasingly motivates its decision-making on the TV side as well, which is one reason it allowed its deal with A&E Networks to expire in September, taking shows like “Storage Wars” and “Hoarders” off Netflix.

And nothing is more exclusive than content you fund yourself.

“It wants content unique to its platform,” Karasyov said. “No one says, ‘Come to my website because we have the same stuff everyone else does.’”

TV News Headlines – Yahoo! News

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